Sony is going all in on Grand Theft Auto VI as pre-orders officially go live, rolling out new PS5 and PlayStation App branding to celebrate what is expected to be the biggest game launch of the generation.

Players booting up their PS5 may notice a new GTA 6-themed start-up screen on the console’s Welcome Hub.

The game’s logo now appears prominently with a shortcut that takes users directly to the GTA 6 PlayStation Store page, making it easier than ever to pre-order Rockstar’s highly anticipated open-world blockbuster.

GTA 6 Takes Over the PlayStation Store

The PlayStation Store has also received a major refresh centred entirely around GTA 6.

Featured banners, trailers, screenshots, and dedicated links now dominate the storefront, highlighting Sony’s close marketing partnership with Rockstar Games ahead of launch.

It’s one of the most extensive PlayStation Store takeovers in recent memory and signals just how important GTA 6 is to their holiday lineup.

PS App Receives a Fresh New Look

Sony hasn’t stopped at the console itself. The latest update for the PlayStation App on iOS, and in some regions Android, introduces a brand-new icon inspired by GTA 6’s vibrant visual style.

While the app’s functionality remains unchanged, the redesigned icon gives PlayStation fans another reminder that GTA 6 pre-orders are now live.

These updates are part of Sony’s wider marketing campaign for GTA 6.

The company has already positioned the PS5 as the “best place to play” Rockstar’s next blockbuster, and the latest branding changes reinforce the close partnership between the two companies.

With GTA 6 launching on 19 November 2026, players can expect to see even more PlayStation promotions and exclusive marketing in the months leading up to release day.